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Apr 29, 2024
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MAR 446 - Advertising & Promotion Management3.0 Credits
Prerequisites: MAR 326 ; Minimum grade C-.
This course analyzes advertising and promotion principles and practices from the manager’s point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations. Introduces the concept of socially responsible advertising and promotion related to sustainable marketing practices.
LEC 45 Contact hours
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