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Sep 23, 2024
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MAR 4076 - Digital Marketing Analytics3.0 Credits
Prerequisites: ACC 1011 , ACC 1012 , BUS 1015 , COM 1150 , ENG 1021 , MAR 4056 , and MAT 1340 with a grade of C- or higher
Examines contemporary digital marketing analytics strategy, processes, and technologies from a practitioner’s perspective. Provides a hands-on approach to planning and implementing digital marketing analytics activities to measure and improve marketing performance.
Prev. Course Codes: MAR-476
LEC 45 Contact hours
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