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Sep 23, 2024
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MAR 4056 - Digital Marketing3.0 Credits
Prerequisites: ACC 1011 , ACC 1012 , BIS 3033 , BUS 1015 , COM 1150 , ENG 1021 , MAR 3026 or MAR 3025 , and MAT 1340 with a grade of C- or higher; or instructor permission.
Examines contemporary digital marketing tactics from a manager’s perspective. Current and emerging topics are considered, including digital marketing strategy, practices, technologies, social ventures, legal issues, ethics, and organizational resources required for implementing effective digital marketing campaigns.
Prev. Course Codes: MAR-456
LEC 45 Contact hours
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