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Sep 23, 2024
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MAR 3026 - Contemporary Marketing3.0 Credits
Prerequisites: ACC 1011 , ACC 1012 , BUS 1015 , COM 1150 , ENG 1021 , and MAT 1340 with a grade of C- or higher.
Explores contemporary marketing environments, strategies, and practices. Emphasizes elements of the marketing mix, including product/service development and management, pricing, channel management, and promotion. Legal, ethical, and social issues in marketing are discussed.
Prev. Course Codes: MAR-326
LEC 45 Contact hours
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