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Sep 23, 2024
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MAN 4008 - Retail Commerce3.0 Credits
Prerequisites: ACC 1011 , ACC 1012 , BUS 1015 , COM 1150 , ENG 1021 , MAR 3026 or MAR 3025 , MAN 3028 or MAN 3027 , and MAT 1340 with a grade of C- or higher.
Explores electronic and brick-and-mortar retail strategy and operations. Focuses on the application of emerging retail innovations driving dramatic changes in retail commerce. Builds on prior management, marketing and IT knowledge, to help students apply retail strategy and operational tactics to specific retail problems and opportunities and configure a multichannel retail business.
Prev. Course Codes: MAN-357, MAN-408
LEC 45 Contact hours
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