MAR 3036 - Consumer Behavior

3.0 Credits

Prerequisites: ACC 1011, ACC 1012, BUS 1015, COM 1150, ENG 1021, MAR 3026 or MAR 3025, and MAT 1340 with a grade of C- or higher.
Enables the student to understand the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies.
Prev. Course Codes: MAR-336
LEC 45 Contact hours