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May 30, 2026
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MAR 4026 - Product Strategy3.0 Credits
Prerequisites: ACC 1011 , ACC 1012 , BUS 1015 , COM 1150 , ENG 1021 , MAR 3026 or MAR 3025 , and MAT 1340 with a grade of C- or higher.
Explores creative strategies and processes for developing and managing products and the product mix. Emphasizes developing innovative products as an integral part of the marketing mix. Legal, ethical, and social issues in developing and marketing new and existing products are discussed.
Prev. Course Codes: MAR-426
LEC 45 Contact hours
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