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May 02, 2024
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MAN 408 - Retail Commerce3.0 Credits
Prerequisites: Prior completion of MAR 326 and MAN 328 with a grade of C- or higher.
Explores electronic and brick-and-mortar retail strategy and operations. Focuses on the application of emerging retail innovations driving dramatic changes in retail commerce. Builds on prior management, marketing and IT knowledge, to help students apply retail strategy and operational tactics to specific retail problems and opportunities and configure a multichannel retail business.
Prev. Course Codes: MAN-357
LEC 45 Contact hours
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