Jun 12, 2021  
2021-2022 Catalog 
    
2021-2022 Catalog
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   MGD 227 - Marcomm Practices

3.0 Credits
Explores techniques and approaches in the practice of marketing communications (marcomm), including: advertising, branding, direct marketing, packaging, promotion, publicity, sponsorship, public relations, sales, online marketing, social media marketing, and more. Focuses on understanding the relationships between the different components of marketing communications to achieve maximum message effect.
LEC 45 Contact hours



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