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May 09, 2025
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MAR 456 - Digital Marketing3.0 Credits
Prerequisites: BIS 333 and MAR 326 with a grade of C- or higher; or instructor permission.
Examines contemporary digital marketing tactics from a manager’s perspective. Current and emerging topics are considered, including digital marketing strategy, practices, technologies, social ventures, legal issues, ethics, and organizational resources required for implementing effective digital marketing campaigns.
LEC 45 Contact hours
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