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Apr 19, 2024
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MAR 446 - Advertising & Promotion Management3.0 Credits
Prerequisites: MAR 326 with a grade of C- or higher.
Analyzes advertising and promotion principles and practices from the marketing manager’s point of view. Topics include market analysis and target audiences as a planning phase of the advertising program, promotional objectives and budgets, creative strategy, media evaluation and planning, measuring results, and agency relations. Introduces the concept of socially responsible advertising.
LEC 45 Contact hours
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