Jun 14, 2021  
2021-2022 Catalog 
    
2021-2022 Catalog
Add to Portfolio (opens a new window)

   MAR 426 - Product Strategy

3.0 Credits
Prerequisites: MAR 326  with a grade of C- or higher.
Explores creative strategies and processes for developing and managing products and the product mix. Emphasizes developing innovative products as an integral part of the marketing mix. Legal, ethical, and social issues in developing and marketing new and existing products are discussed.
LEC 45 Contact hours



Add to Portfolio (opens a new window)