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May 07, 2024
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MAR 456 - Digital Marketing3.0 Credits
Prerequisites: BIS 333 and MAR 326 with a grade of C- or higher; or instructor permission.
Examines contemporary digital marketing opportunities from a manager’s perspective. Current and emerging topics are considered, including digital marketing strategy, practices, technologies, social ventures, and organizational resources required for implementing effective digital marketing campaigns.
LEC 45 Contact hours
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