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Dec 22, 2024
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SKB 152 - SIA Marketing1 Credits
Introduces the student to the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to the snow sport businesses and the individual consumer. Emphasis is places on snow sport marketing and industry trade shows. Developed in partnership with SnowSports Industries America (SIA) and the annual SIA Snow Show.
LEC 15 Clock Hours
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