Oct 13, 2024  
2015-2016 Catalog 
    
2015-2016 Catalog [ARCHIVED CATALOG]

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   MAR 446 - Advertising & Promotion Management

3.0 Credits
Prerequisites: MAR-326; Minimum grade C-.
This course analyzes advertising and promotion principles and practices from the manager’s point of view. Considers the decision to advertise, market analysis as a planning phase of the advertising program, media selection, public relations, sales promotion, promotion budgets, campaigns, evaluation of results, and agency relations. Introduces the concept of socially responsible advertising and promotion related to sustainable marketing practices.
LEC 45



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