MAR 220 - Principles of Advertising

3.0 Credits

Prerequisites: MAR 216; Minimum grade C-.
Examines the principles and practices of advertising and its relationship to business in order to promote a business or organization. Areas of major emphasis include advertising principles, strategies, media, copy and layout, and ethical considerations.
Prev. Course Codes: MAR-240, MAR-020, MMA-020, MMA-252
LEC 45 Clock hours