Oct 11, 2024  
2015-2016 Catalog 
    
Catalog Navigation
  Catalog Home
  Catalog Addendum
  Getting In
  Finding Help
  Academic Policies
  Moving On
  Programs of Study
  Bachelor’s Degrees
  Arts & Sciences
  General Studies
  Career & Technical Degrees and Certificates
  Certificates of Completion
  Course Listings
  Student Handbook
  Residence Hall Handbook
  Directory
  Where Our Programs Are Offered
  My Portfolio
HELP
2015-2016 Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

   MAR 217 - E-Commerce Marketing

3.0 Credits
Explores new marketing strategies that have emerged as areas of information technology and the Internet have evolved. This course examines traditional marketing concepts of buying behavior, promotion, production, and others then redefines them as they apply to marketing on the World Wide Web. Web fundamentals, e-marketing trends, strategies, models, and research will be examined.
LEC 45 Clock hours


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)