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May 02, 2026
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IMD 4003 - Digital Campaign3.0 Credits
Prerequisites: Prior completion of IMD 3007 and IMD 3008 with a grade of C- or higher.
Students will develop a digital marketing campaign for a business of their choice, which utilizes appropriate content and digital platforms for distribution to target audiences. This campaign requires developing and communicating consistent brand identity, implementing marketing and advertising strategies across diverse media platforms, and developing creative content that not only meets the objectives of the brand but also engages and inspires the consumer/brand community. Students will launch the business and develop a plan for monitoring the campaign. Through this process, students will examine the degree of success and reach of their content. By analyzing a variety of content-marketing techniques, students will learn how to create editorial calendars, assess which distribution platforms will best help them reach their audiences, and evaluate the success of each type of content-marketing strategy with data-driven analytics.
LECLB 67.5 Contact hrs
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