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May 02, 2026
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IMD 3007 - MarComm Creation & Analysis3.0 Credits
This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy, with a focus on content creation, the course examines the vital daily functions a company performs with digital marketing - email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.
LEC 45 Contact hrs
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