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Sep 24, 2024
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IMD 3006 - Social Media Strategy3.0 Credits
This course will identify the correct metrics for measuring and bench-marking social media attainment across the marketing spectrum. Students will create methods to track impressions, clicks and conversions and then examine how to calculate and enhance engagement results in the service of campaign objectives. Additionally, students will integrate a social media plan into a cohesive marketing plan.
LEC 45 Contact hrs
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