May 03, 2024  
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2017-2018 Catalog [ARCHIVED CATALOG]

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   MAR 217 - E-Commerce Marketing

3.0 Credits
Explores new marketing strategies that have emerged as areas of information technology and the Internet have evolved. This course examines traditional marketing concepts of buying behavior, promotion, production, and others then redefines them as they apply to marketing on the World Wide Web. Web fundamentals, e-marketing trends, strategies, models, and research will be examined.
LEC 45 Contact hours


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