Feb 04, 2023  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

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   MAR 336 - Consumer Behavior

3.0 Credits
Prerequisites: MAR-326; Minimum grade C-.
Examines tools and models for developing and understanding consumer behavior, including processes by which individuals, groups, and organizations evaluate and select various products and services.
LEC 45



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