Dec 07, 2022  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

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   SKB 119 - Product & Promotion

3.0 Credits
Demonstrate the basic principles of producing and promoting a product using promotion techniques and online media components for the action-sport industry. Students will develop strategies for product launches and promotion by utilizing all facets available. Students will create strategies for measuring, analyzing, and assessing the industry, markets, and risk factors for product launches. Upon completion of the course, students will be prepared to present their project to prospective brands, companies, or other outlets.
LEC 45



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