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Apr 24, 2024
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MAR 426 - Product Strategy3.0 Credits
Prerequisites: MAR-326 MAR-336; Minimum grade C-.
This course explores major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include product positioning, brand image measurements and brand management, brand equity, conjoint analysis, concept development and testing, and product issues in public policy and ethics.
LEC 45
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