Feb 04, 2023  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

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   MAR 326 - Contemporary Marketing

3.0 Credits
Prerequisites: ENG 121  and COM 115 ; Minimum grade C-.
This course explores an analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Specific topics include marketing practices for sustainable business.
LEC 45 Clock hours



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