Feb 04, 2023  
2012-2013 Catalog 
    
2012-2013 Catalog [ARCHIVED CATALOG]

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✽ MAR 216 - Principles of Marketing

3.0 Credits
Prerequisites: BUS 115  or BUS 102  ; Minimum grade C-.
Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to business and the individual consumer.
Prev. Course Codes: MMA-211, MMA-251
LEC 45 Clock hours



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