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May 02, 2026
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IMD 3004 - Effective Marketing Communication3.0 Credits
This course will conduct a brand audit to identify the brand’s pillars, character, descriptors as well as identify the core nature of the brand. Students will create a brand communications plan based on the research and strategy that matches a given brand’s overall marketing strategy. Students will examine the brand’s reach and ability to expand target markets, expand engagement, and stimulate sale conversions. Emphasis will be on developing customer satisfaction, consumer engagement including creation of content and relationship building strategies.
LEC 45 Contact hrs
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