May 01, 2026  
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2026-2027 Catalog
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   MAR 3026 - Contemporary Marketing

3.0 Credits
Prerequisites: ACC 1011 , BUS 1015 , and BUS 2017  or ENG 1022 , with a grade of C- or higher.
Explores contemporary marketing environments, strategies, and practices. Emphasizes elements of the marketing mix, including product/service development and management, pricing, channel management, and promotion. Legal, ethical, and social issues in marketing are discussed.
Prev. Course Codes: MAR-326
LEC 45 Contact hours


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