May 05, 2024  
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2022-2023 Catalog [ARCHIVED CATALOG]

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   MAR 4076 - Digital Marketing Analytics

3.0 Credits
Prerequisites: MAR 4056  with a grade of C- or higher
Examines contemporary digital marketing analytics strategy, processes, and technologies from a practitioner’s perspective. Provides a hands-on approach to planning and implementing digital marketing analytics activities to measure and improve marketing performance.
Prev. Course Codes: MAR-476
LEC 45 Contact hours


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