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Aug 31, 2024
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MAR 4056 - Digital Marketing3.0 Credits
Prerequisites: BIS 3033 and MAR 3026 with a grade of C- or higher; or instructor permission.
Examines contemporary digital marketing tactics from a manager’s perspective. Current and emerging topics are considered, including digital marketing strategy, practices, technologies, social ventures, legal issues, ethics, and organizational resources required for implementing effective digital marketing campaigns.
Prev. Course Codes: MAR-456
LEC 45 Contact hours
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