MAR 3026 - Contemporary Marketing

3.0 Credits

Prerequisites: ENG 1021 and BUS 1015 with a grade of C- or higher.
Explores contemporary marketing environments, strategies, and practices. Emphasizes elements of the marketing mix, including product/service development and management, pricing, channel management, and promotion. Legal, ethical, and social issues in marketing are discussed.
Prev. Course Codes: MAR-326
LEC 45 Contact hours