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Jun 26, 2024
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MAN 4008 - Retail Commerce3.0 Credits
Prerequisites: Prior completion of MAR 3026 and MAN 3028 with a grade of C- or higher.
Explores electronic and brick-and-mortar retail strategy and operations. Focuses on the application of emerging retail innovations driving dramatic changes in retail commerce. Builds on prior management, marketing and IT knowledge, to help students apply retail strategy and operational tactics to specific retail problems and opportunities and configure a multichannel retail business.
Prev. Course Codes: MAN-357, MAN-408
LEC 45 Contact hours
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