May 27, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog [ARCHIVED CATALOG]

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   MAR 3036 - Consumer Behavior

3.0 Credits
Prerequisites: MAR 3026  with a grade of C- or higher.
Enables the student to understand the variables that affect consumer behavior in the marketplace and the implications of this knowledge for marketing decisions and strategies.
Prev. Course Codes: MAR-336
LEC 45 Contact hours



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