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May 04, 2024
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MAR 4046 - Advertising & Promotion Management3.0 Credits
Prerequisites: MAR 3026 with a grade of C- or higher.
Analyzes advertising and promotion principles and practices from the marketing manager’s point of view. Topics include market analysis and target audiences as a planning phase of the advertising program, promotional objectives and budgets, creative strategy, media evaluation and planning, measuring results, and agency relations. Introduces the concept of socially responsible advertising.
Prev. Course Codes: MAR-446
LEC 45 Contact hours
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