MAR 4026 - Product Strategy

3.0 Credits

Prerequisites: MAR 3026 with a grade of C- or higher.
Explores creative strategies and processes for developing and managing products and the product mix. Emphasizes developing innovative products as an integral part of the marketing mix. Legal, ethical, and social issues in developing and marketing new and existing products are discussed.
Prev. Course Codes: MAR-426
LEC 45 Contact hours