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May 03, 2024
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BUS 365 - Business Research Methodologies3.0 Credits
Prerequisites: BUS 226 with a grade of C- or higher.
This class expands beyond what is covered in BUS-226 to include a broad array of quantitative and qualitative methods used in business. Concepts covered include marketing research, time-series analysis, limited dependent variable models, and data mining techniques. Students will be expected to do several applied studies and will learn to apply advanced library research skills including extensive reviews of grey and published literature.
LEC 45 Contact hours
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