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May 05, 2024
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MGD 227 - Marcomm Practices3.0 Credits
Explores techniques and approaches in the practice of marketing communications (marcomm), including: advertising, branding, direct marketing, packaging, promotion, publicity, sponsorship, public relations, sales, online marketing, social media marketing, and more. Focuses on understanding the relationships between the different components of marketing communications to achieve maximum message effect.
LEC 45 Contact hours
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