Apr 25, 2024  
2012-2013 Catalog 
    
Catalog Navigation
  Catalog Home
  Getting In
  Finding Help
  Where Our Programs are Offered
  Bachelor’s Degrees
  Arts & Sciences
  General Studies
  Career & Technical Degrees and Certificates
  Certificates of Completion
  Course Listings
  Academic Policies
  Student Handbook
  Residence Hall Handbook
  Moving On
  Directory
  My Portfolio
HELP
2012-2013 Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

   MAN 488 - Business Strategy

4.0 Credits
Prerequisites: ECO-327 FIN-325 BIS-334 MAN-328 and MAR-326; Minimum grade C-.
This course introduces the concepts, tools, and first principles of strategy formulation and competitive analysis. Investigates why some firms survive and prosper while others do not, and develops the critical analysis and communication skills necessary to create and implement firm strategy. Focuses on the information, analyses, organizational processes, and business judgment managers must use to design strategies, position their businesses and assets, and define firm boundaries to maximize long-term profits in the face of uncertainty and competition. Discusses the concepts of strategic management related to sustainable business practices.
LEC 60


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)