MAR 4076 - Digital Marketing Analytics

3.0 Credits

Prerequisites: Prior completion of MAR 4056 with a grade of C- or higher
Examines contemporary digital marketing analytics strategy, processes, and technologies from a practitioner’s perspective. Provides a hands-on approach to planning and implementing digital marketing analytics activities to measure and improve marketing performance.
Prev. Course Codes: MAR-476
LEC 45 Contact hours