May 01, 2026  
2026-2027 Catalog 
    
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2026-2027 Catalog
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   MAR 4026 - Product Strategy

3.0 Credits
Prerequisites: Prior completion of MAR 3026  with a grade of C- or higher.
Explores creative strategies and processes for developing and managing products and the product mix. Emphasizes developing innovative products as an integral part of the marketing mix. Legal, ethical, and social issues in developing and marketing new and existing products are discussed.
Prev. Course Codes: MAR-426
LEC 45 Contact hours


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