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Dec 26, 2024
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SKB 1052 - SIA Marketing1.0 Credits
Introduces the student to the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to the snow sport businesses and the individual consumer. Emphasis is placed on snow sport marketing and industry trade shows. Developed in partnership with SnowSports Industries America (SIA) and the annual SIA Snow Show. This course has a fee that may be non-refundable. Please see the registration staff for more information.
Prev. Course Codes: SKB-152
LEC 15 Contact hours
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