✽ MAR 2016 - Principles of Marketing

3.0 Credits

Prerequisites: BUS 1015 or BUS 1002 with a grade of C- or higher.
Presents the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to business and the individual consumer.
Prev. Course Codes: MMA-211, MMA-251, MAR-216
LEC 45 Contact hours