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Jan 15, 2025
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HOS 2046 - Marketing Hospitality Services3.0 Credits
A sound marketing planning process, carefully followed, can increase a property’s profit. Marketing techniques of selected properties, the general marketing approaches of the major chains, and ways to develop a marketing plan for hotel and motel properties will be presented in this course.
Prev. Course Codes: RMA-246, RMA-247, RMA-063, RMA-063L, RMA-223, RMA-223L, RMA-223, HOS-246
LEC 45 Contact hours
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