Mar 28, 2024  
2021-2022 Catalog 
    
2021-2022 Catalog [ARCHIVED CATALOG]

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   SKB 152 - SIA Marketing

1.0 Credits
Introduces the student to the analysis of theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to the snow sport businesses and the individual consumer. Emphasis is placed on snow sport marketing and industry trade shows. Developed in partnership with SnowSports Industries America (SIA) and the annual SIA Snow Show. This course has a fee that may be non-refundable. Please see the registration staff for more information.
LEC 15 Contact hours



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