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Jun 01, 2024
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MAR 426 - Product Strategy3.0 Credits Prerequisites: MAR 326 with a grade of C- or higher. This course explores major topics in managing long-term customer relationships that derive from products. Focuses on concepts, analyses, and strategies for existing and new products. Topics include product positioning, brand image measurements and brand management, brand equity, conjoint analysis, concept development and testing, and product issues in public policy and ethics. LEC 45 Contact hours
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